Documents CS Unit Guide 201314 Final

BA (Hons) Advertising BA (Hons) Marketing Communications BA (Hons) Public Relations Level H option Corporate Sponsorship Unit Guide 2013-14 Unit leader: Dr Yue Meng-Lewis…

Sports Klout leveraging influence in sports

1. Leveraging influence in sports Presented by: Coyle Media Inspired by: Klout 2. Have you seen Moneyball?Influence is the new“on-base-percentage” 3. Sports marketing…