Documents Advertising and Promotion Leverage on Arts Sponsorship Effectiveness

Advertising and Promotion Leverage on Arts Sponsorship Effectiveness Using an experimental approach, the returns achieved by three sponsors of the 1998 Adeiaide Festival…

Business Measuring Sponsor ROI in Europe

1. Webinar Series 2. Accountability is the Mantra Today 3. Accountability for Sponsorship InvestmentsExposure valuations are no longer considered valuable to sponsors.We…