1. PR Rx ToolkitSection II: The Press Introduction No public relations program is complete without a plan for and understanding of dealing with the press. In some ways, the…

1. HISPANIC MARKET OVERVIEW, presented by López Negrete 2013 Edition| P a g e 2TABLE OF CONTENTSA NOTE FROM THE AUTHOR 32012: WHERE THE DOLLARS WENT 4CORE ADVERTISERS: BEYOND…

Slide 1+ Getting the Message Right: Developing Relevant Messaging for U.S. Hispanics December 9, 2010 Portland Advertising Federation Slide 2 + Overview Hispanic audiences…

1.  The State of Spanish Language Media 2011 Annual Report   The Center for Spanish Language Media  The University of North Texas   2. The State of…

1. PR Rx ToolkitSection II: The Press Introduction No public relations program is complete without a plan for and understanding of dealing with the press. In some ways, the…

TOPIC: Is it possible to make a brand steeped in history hot to a new generation of tea drinkers? ISSUE: Lipton Tea realized its unpopularity among the young lot, which was…

Diapositiva 1 UNITED STATES OF AMERICA: LINGUISTIC SITUATION AND HISTORICAL BACKGROUND Language situation in the USA The United States has no official language. English is…

Look Back in Anger? Voter Opinions of Mexican Immigrants in the Aftermath of the 2006 Immigration Demonstrations Mara Cohen-Marks University of California, San Diego Stephen…

21 43 With enthusiasm, optimism and tireless dedication, Creative Harbor met the challenge of creating a Nissan Integrated Marketing Communication (IMC) program directed…