1. Greater attention in business is being given totactics and strategyto achieve competitive advantage.This chapter predicts rival firm behavior as if they were games.Sometimes…

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1. Greater attention in business is being given totactics and strategyto achieve competitive advantage.This chapter predicts rival firm behavior as if they were games.Sometimes…

Pricing Techniques and Analysis Chapter 16 • Value­based more than cost­based pricing  often helps build profits. • Firms charge different customers different …