1. Analytics & Measurement 2. Keeping Things in Perspective • Top Priorities – Volume of communication contacts with existing clients (cross selling) – Growth in…
1. Website Visitor Analytics 2. The importance of metrics• Massive impact of the EU Cookie Directive• The ICO were only able to track 10% of theirwebsite visitors after…
Slide 1 Slide 2 Google Local is dominating localised keywords No more links in press releases! “Social signals” from Facebook, LinkedIn, Twitter etc are becoming vital…