1. Promotional Strategy MKT4230 Source, Message, and Channel Factors Patricia Knowles, Ph.D. Associate Professor Clemson University 1 2. 2 Promotional Strategy MKT4230 2…
1. Source, Message and Channel Factors ©2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. The Persuasion Matrix ©2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin…