1. An Investigation of the Blog Product Attributes to Affect the Relationship Quality Based on Blog Users’ Innovativeness Presenter:Han-Ming Jeffrey Chen Professors:Dr.…
1.A SUMMER TRANNING PROJECT REPORT STUDY ON “A STUDY OF STRATEGY AND FUNCTIONING OF FIELD FORCE” AT Submitted in partial fulfilment of the requirement for the award of…
Slide 1 Slide 2 Marketing Strategy ‘ The marketing logic by which the business unit hopes to create customer value and achieve profitable customer relationships’ (Kotler,…
MARKETING STRATEGY Learning objectives: By the end of this lesson, students should be able to understand the following key issues: What is strategy and what is marketing…
Slide 1 Marketing Strategy â The marketing logic by which the business unit hopes to create customer value and achieve profitable customer relationshipsâ (Kotler, 2010)…