SEYMOUR SLOANIDEAS THAT MATTERINCREASIG MARKET PENETRATION IN CONSUMER GOODSWHAT REALLY DRIVES BRAND GROWTH?At Seymour Sloan, we have worked with FMCG brands on a number…
61� � CHAPTER 3 CURRENT SCENARIO IN THE TELECOM INDUSTRY 3.1. Introduction: In the previous chapter we examined how advertising positions the brand, brand awareness,…