A PROJECT ON PRODUCT AVAILABILITY AND MARKET RESEARCH SUBMITTED BY: PANKAJ TIWARI JAIPURIYA INSTITUTE OF MANAGEMENT LUCKNOW PREFACE There is a famous saying ―The theory…

Chapter 20 Managing the Distribution Function Chapter 19 Managing the Distribution Function ….Marketers realize that if they were to make the brands available in the right…

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1. MERGER AND ACQUISITION Presented By: Muhammad Shuaib Khan Muhammad Shafiq Ur Rehaman MBA-6 2. Merger Fundamentals • Corporate restructuring: Includes the activities…

1.Designing and Managing Integrated Marketing Channels 2. Objectives To Describe the Nature and Functions of Marketing Channels To Identify the Types of Marketing Channels…

Market Structures Mergers and Market Structures Mergers 3 Types of Mergers Economists distinguish between three types of mergers: Horizontal Vertical Conglomerate Horizontal…