CHAPTER-1 INTRODUCTION TO THE STUDY Beverage industry is one of the fast growing industries in India. It can be divided in to two sections i.e. carbonated and non-carbonated.…

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1. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRAND COCA-COLA Page 1 1. Introduction Soft drinks are gradually overtaking hot drinks as the…

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SEPTEMBER SEMESTER 2011 BPME7103 – ADVANCED MANAGERIAL ECONOMICS ASSIGNMENT (50%) LECTURER PROF. DR. MOHD GHAZALI MOHAYIDIN STUDENT ANAS BIN ALAM FAIZLI Cure for all ilnesses…

1. To analyze the competitor the question arises how to start? 2. Announcing category benefits Comparing to exemplars Relying on the product descriptor Identifying Category…

1. { How do marketers identify and analyse competition? 2. Identifying Competitors 3. Start with Category membership Determining products or its substitutes with which a…

1. Developing and Establishing an Effective Brand Positioning 2. What is Positioning? Positioning is the act of designing a company’s offering and image to occupy a distinctive…