Documents Chapter 3 Differences in Culture. 3-2 What Is Culture? Culture is a system of values and norms that...

Chapter 3 Differences in Culture 3-* What Is Culture? Culture is a system of values and norms that are shared among a group of people and that when taken together constitute…

Documents Fourth Edition

Fourth Edition International Business CHAPTER 3 Differences in Culture 3-* Chapter Focus We need to learn: Business success in different countries requires cross cultural…

Documents Chapter 3 Differences in Culture

Chapter 3 Differences in Culture 3-* Introduction Successful international managers need cross-cultural literacy - an understanding of how cultural differences across and…