1. Chapter 11 Social Class and Consumer Behavior Consumer Behavior, Eighth Edition SCHIFFMAN& KANUK 2. Social Class The division of members of a society into a hierarchy…
1. Consumer Behavior,Eighth Edition SCHIFFMAN & KANUK Chapter 11 Social Class and Consumer Behavior11-1 2. The division of members of a society into a hierarchy ofdistinct…
CONFLICT THEORY Theories about Power & Inequality, Coercion & Change Class 3 Based on the ideas that… Coercion & power determine the social order Groups…
External Influences on Consumer Behavior-i Module-5 Social Class Social Class • The division of members of a society into a hierarchy of distinct status classes, so that…