Business Social Media in the Digital Media Mix

1. SOCIAL MEDIAWhere it Fits in the Digital Media Mix17 August 2009 2. 2WHAT IS SOCIAL MEDIAIntroducing…the people formerly known as the AUDIENCE 3. 3SOCIAL MEDIA DEFINED…

Technology Socialmediainthedigitalmediamix

1. SOCIAL MEDIAWhere it Fits in the Digital Media Mix15 March 2010 2. 2WHAT IS SOCIAL MEDIAIntroducing…the people formerly known as the AUDIENCE 3. 3SOCIAL MEDIA DEFINED…