Documents By: Ehsan Khodarahmi L4 What is social marketing? How does social marketing compare with and differ....

Slide 1 Slide 2 By: Ehsan Khodarahmi L4 Slide 3 What is social marketing? How does social marketing compare with and differ from commercial marketing, not-for profit marketing,…

Documents Social Marketing - Lecture

Social Marketing Magdalena Daszkiewicz, Ph.D. Institute of Marketing Wroclaw University of Economics Social marketing – key terms and concepts 1. Social marketing - introduction…