Documents Social influences-within-virtual-consumer-communities-stenkate

1. Virtual consumer communities’ social influence effectson product attitude changesA social capital perspectiveAuthor:Stephan ten Katehttp://www.stephantenkate.nlFaculty:The…

Documents Social influences-within-virtual-consumer-communities-stenkate

1. Virtual consumer communities’ social influence effectson product attitude changesA social capital perspectiveAuthor:Stephan ten Katehttp://www.stephantenkate.nlFaculty:The…