1. “OUR OFFICIAL CULTURE IS STRIVINGTO FORCE THE NEW MEDIA TO DO THEWORK OF THE OLD.” Marshal Mcluhan 2. TRANSPOSING ADVERTISING’SCLASSIC NARRATIVE TO THE WEB 3. SHIFTING…
1. PARSONSIntegrated Media LabPUCD_4144 _A_MCMANUS_F11 2. “Our official culture is striving to force the new media to do the work of the old.” Marshal Mcluhan 3. TRANSPOSING…