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Buyer Behaviour Stages in Buying Decision Need recognition. Information search. Evaluation of alternatives. Attitude Legitimisation Trial Purchase decision. Post-purchase…

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KEY PSYCHOLOGICAL PROCESSES Marketing Seminar Chapter 6 Would you purchase this good? 2 What about this one? 3 What do you prefer for lunch? 4 What is your choice? 5 ANALYZING…

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KEY PSYCHOLOGICAL PROCESSES Marketing Seminar Chapter 6 Would you purchase this good? 2 What about this one? 3 What do you prefer for lunch? 4 What is your choice? 5 ANALYZING…