1. Consumer behaviorThe overview of buying process 2. Why to study consumers behavior?The study of consumers helps firms andorganizations improve their marketingstrategies…
Slide 1Chapter Five Consumer and Business Buyer Behavior Slide 2 Roadmap: Previewing the Concepts Copyright 2007, Prentice Hall, Inc.5-2 1.Understand the consumer market…
Slide 1 Understanding Consumer and Business Buyer Behavior Chapter 5 Slide 2 Rest Stop: Previewing the Concepts Understand the consumer market and the major factors that…