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Business GDS International - Next - Generation - Customer - Experience - Summit - US - 1 - 2

1. TheConversationIndexQ2 2011 InsightsREPORT • Q2 2011 2. Table of ContentsLetter from Bazaarvoice CMO 3The Conversation Index 4Consumer language reflects economic uncertainty…

Business Measure what matters a better approach to social attribution

Measure What Matters: A Better Approach to Social Attribution Jessica Gilmartin Adam Singer What is the ROI of social? What is performance? What is performance? How do we…

Documents The Conversation Index: Volume 1

The Conversation Index Volume 1 Weâve reached another turning point. For as long as humans have been able to communicate, weâve been evaluating, recommending and sharing.…