Documents Snapple Case Study

SNAPPLE REVITALISING A BRAND Gautam Rohan Vaishali Introduction It begins with founders, in this case, three entrepreneurs working in a natural food store in the East Village…

Documents Snapple Case Study

BRAND MANAGEMENT Case No. 2 SNAPPLE: REVITALIZING A BRAND INTRODUCTION In the 1990s, Snapple Corporation was one of the leading âNew Ageâ beverage brands when the category…