Documents Marketing in SMEs: the role of entrepreneurial sensemaking

Int Entrep Manag J (2012) 8:223–248 DOI 10.1007/s11365-011-0174-3 Marketing in SMEs: the role of entrepreneurial sensemaking Marco Bettiol & Eleonora Di Maria &…

Documents Marketing for SMEs How to guide SMEs marketing efforts?

Slide 1Marketing for SMEs How to guide SMEs marketing efforts? Slide 2 Marketing Weaknesses Marketing is often seen as a weakness Marketing is often seen as a weakness Requiring…