SMARTPHONE DOMINANCE T H E S H I F T T O 2 W H A T ’ S C O V E R E D Rapid Adoption: What are the drivers impacting the pace of smartphone ownership? Factors expediting…
1. 1 Michael Bevans Mobile 2. 2 Yahoo 2014 Confidential & Proprietary. 2 Mobile devices have overtaken PCs for digital content consumption globally Shift: PC to Mobile…