Marketing Chapter01

1. An Introduction to IntegratedMarketing Communications1McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 2. It’s…

Documents Chapter01

An Introduction to Integrated Marketing Communications 1 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Itâs Googleâs World…

Documents An Introduction to Integrated Marketing Communications

An Introduction to Integrated Marketing Communications 1 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Itâs Googleâs World…