1. Chapter 11:MediaBy: Alex Smith 2. Table of Contents• 1. Introduction• 2. Media as a Social Institution• 3. Media Economics• 4. Media Economics cont.• 5. Media…

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1. Slides for Chapter 11 2. Contribution of Services Industries to Global GDP 3. The concept of service Grönroos (2001: 7) defines the service concept as: “.. an activity…

Chapter 11: Media By: Alex Smith Table of Contents ⢠1. Introduction ⢠2. Media as a Social Institution ⢠3. Media Economics ⢠4. Media Economics cont. ⢠5.…

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Slide 1 Slides for Chapter 11 1 Contribution of Services Industries to Global GDP The concept of service Grönroos (2001: 7) defines the service concept as: â.. an activity…

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