3 Exploratory, Descriptive, and Causal Research Designs 26 32400_ch03.indd 26 6/16/11 8:23 PM © ISTOCKPHOTO.COM/BART COENDERS POLL QUESTION: Focus groups are sufficient…

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26 3 Exploratory, Descriptive, and Causal Research Designs © IS TO C KP H O TO .C O M /B A RT C O EN D ER S 32400_ch03.indd 2632400_ch03.indd 26 6/16/11 8:23 PM6/16/11 8:23…