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Documents A Handbook for Value Chain Research

A HANDBOOK FOR VALUE CHAIN RESEARCH Prepared for the IDRC by Raphael Kaplinsky and Mike Morris* We are grateful to colleagues in both our individual institutions and in the…

Business Catching the New Wave of Innovative Services

1. Manufacturing the way we see itBPO in Manufacturing:Catching the New Wave ofInnovative ServicesNew Capgemini research enables manufacturers to evaluate howBusiness Process…

Education Marketing Management (Module 1)

1. MBA – 104 2. What Marketing is Not These Alone…. Selling Advertising Promoting a product Maximising profits Maximising market share Making a customer pay more 3. What…

Documents Charlie Fine, MIT - MIT - Communications Futures Program

Professor Charles Fine Emmanuel Blain Value Chain Dynamics Working Group Communications Futures Program Massachusetts Institute of Technology May 2009 Telecom Italia Future…

Documents BUSI0029-MODULE3 (1)

Module 3: Overview Discussion: Performance management at the corporate level; Reading 3: Aligning service strategy through super-measure management Video: Balanced scorecard:…