1. 10 Minute Theory Stephen Cox - UX Australia 2009 2. Semiotics 3. Ferdinand de Saussure Linguist (French) 1857 –1913 Charles Sanders Peirce Mathematician (American) 1839…
1. SemioticsSigns 2. What signs are important? • Signs may be more important to one person over another, they are not fixed and we negotiate between text and reader •…
1. Midterm Review 2. Define Mimesis 3. Mimesis: representation as a process of mirroring or imitating the real. Social construction theorists criticize mimesis for not taking…
1. Semiotics 2. SemioticsCat 3. Semiotics came fromlinguistics.From structuralism topost-structuralism till now,semiotics is still apopular method to codeand decode signs(linguistic…
1. From Code to super-signs: For a semiotics of brand equity George Rossolatos (University of Kassel, PhD Researcher) May 26th 2012 2. Consumer-based brand equity from a…