1. sid lee Boot camp Imagining the next decade for Fatboy®SID LEE BOOT CAMP 2. CONTENTABOUT THE BOOT CAMP - 04THE CREATIVE APPROACH - 06THE RECRUITS - 10THE COACHES…
1. 1 MCDONALD’S: PROUD TO CRAVE By Sahil Nathu, Junior Strategist at Sid Lee Amsterdam 2. 2 MCDONALDS: PROUD TO CRAVE EXECUTIVE SUMMARY The Big Mac is feeling its…