Business consumer behavior & satisfaction towards Amul milk

1. SUMMER TRAINING REPORT ON “CONSUMER BEHAVIOR & SATISFACTION” FOR “GUJRAT CO-OPERATIVE MILK MARKETING FEDERATION LTD.” BY ROHAN ROY SAMUELSubmitted in partial…

Documents Amul Report

Introductio n & history 1 In the year 1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year 1955 AMUL was established.…

Documents Amul

Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name…

Documents Amul Project Report 1

INTRODUCTION TO PROJECT The project presented here gives a detailed analysis of Retailer penetration of AMUL pouch milk in Kanpur market and the content being provided in…