Technology Connectedness - A New Way of Thinking About Brands - iCrossing

Connectedness is a marketing philosophy. It is a framework for, and a measure of how intimate a brand is with its audiences. It’s a characteristic of a brand, a ‘state…

Documents I Crossing Connected Brands Primer

1. ConneCtedness a new way of thinking about brands 2. what’s happening in marketing? 3. old media wanes Traditional marketing is no longer as effective as it used to be.…