Consumer Behavior Know the consumer Why do the consumers buy your product / Service? Why do these consumer buy your brand / service not the competitor's brand ? How…

Buyer Behaviour Stages in Buying Decision Need recognition. Information search. Evaluation of alternatives. Attitude Legitimisation Trial Purchase decision. Post-purchase…

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1. Gaurav Bhut Anuj Kargathra Dharmesh jithara Ronak vakariya 2.  Consumer may be anyone who is engaged in evaluating, acquiring and using of services. Gaurav Bhut 2 3.…

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