Fortune at bottom of pyramid • According to this proposition there is market at bottom of pyramid and that MNCs can serve it profitably i.e. without doing any CSR and also…

1. Hindustan Lever’s Project Shakti By A.Arputha Selvaraj APMP IIM Calcutta 2. Introduction • Hindustan Unilever Limited (HUL) to tap this market conceived of Project…

1. PRESENTATIONON PRESENTED BY: Mohit Malviya NamrataSunil Singh Baghel Prateek Thakur Vineet Singh 2. Introduction Hindustan Unilever Limited (HUL) to tap this market conceived…

PROJECT SHAKTI âA BUSINESS INITIATIVE WITH SOCIAL BENEFITSâ SURENDER CHORASIYA MBA II Sem HUL-About the company Hindustan Unilever Limited (HUL) formerly known as HLL,…

Fortune at bottom of pyramid ‡ According to this proposition there is market at bottom of pyramid and that MNCs can serve them profitably while simultaneously helping in…