1. Marketing Management Branding 2. Product vs. BrandA product is something that is A brand is something that is boughtmade in a factoryby a customer.A product can be copied…
1. Product vs. BrandProduct vs. Brand A product is something that is made in a factory A brand is something that is bought by a customer. A product can be copied by a competitor.…
Total Product Concept A product is a combination of tangible and intangible benefits. A young, rising executive buys a Mercedes not based on transportation needs. It is to…
UNIVERSITY OF GUYANA MARKETING 1101â¦..PRODUCT MODULE 6 ERIC M. PHILLIPS (MBA, CTP, BSc. Eng.) SEPT-DECEMBER 2013 MODULE OUTLINE What is a product? Product versus Brand…