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1. SERVICES MARKETING: People, Technology, Strategy 5/e Christopher Lovelock and Jochen Wirtz PRENTICE HALL, 2004Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services…

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1.SERVICES MARKETING: People, Technology, Strategy 5/e Christopher Lovelock and Jochen Wirtz PRENTICE HALL, 2004Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services…