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Marketing in the New Economy: Beyond Product and Service. Think of Customer Value Asep Hermawan Trisakti University Chapter Questions Why is marketing important? What is…

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* 1-2 Class Methodology Lecture/Presentation Video and Discussion Case studies Marks Class discussion Presentation /Assignments Project Quiz * 1-2 100 Marketing Tag Lines/Slogans…

Documents Introduction to Marketing Management.ppt

Defining Marketing Defining Marketing for the 21 for the 21 st st Century Century 1 What is Marketing? What is Marketing? Marketing is an organizational function and a set…