CHAPTER 7 Demographics, Psychographics and Personality Analysing and predicting consumer behaviour Demographics Personality Personal Values Lifestyles Analysing and predicting…
1. India Mobile 2009 Understanding Mobile Phone users in India and their mobile usage behavior and preferences 2. Most representative survey-based estimates of mobile phone…
Josh Clements, Iowa State University-Extension Jenny Garner, University of Illinois-Extension Bill Ryan, University of Wisconsin-Extension The Market Analysis Process Funding…