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1.1 Service Quality MKTG 1268 Lecture One Course overview Introduction to Services Marketing (Ch 1 )JAN 2013 Semester GEOFFREY DA SILVA2. Course objectives21. Recognize the…

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1.Exam Revision: October 2013 Service Quality MKTG 1268 1 July 2013 Semester Note: all students are to understand that these notes are provided as a guideline on how to prepare…

Business SQ Lecture Ten - Improving Service Quality and Productivity (Ch 14)

1. JAN 2013 Semester 1 Service Quality MKTG 1268 Lecture Ten Improving Service Quality and Productivity (Chapter 14) 2. Overview of Chapter 142 Integrating Service Quality…