PREPARED BY :- ARUN SAVIN JEFFERY SAGAR Introduction Services marketing is a sub field of marketing, which can be split into the two main areas of goods marketing (which…
1.COMPANY OVERVIEW An online travel service portalFocused on the leisure and small-business traveller coming to IndiaDeep Kalra, CEO of MakeMyTrip (India) Pvt Ltd. (MMT)Objective…
Service Marketing and the Critical Distribution Issue: Old Challenges and New Solutions A. Ben Oumlil C. P. Rao ABSTRACT. Service marketing is distinguished from product…