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Documents 7 P's of Marketing

7 Ps OF SERVICE MARKETING MARKETING MIX FOR SERVICES •Process •People •Physical Evidence PRODUCT MIX PRODUCT POTENTIAL OFFER • McDonalds-Meal Offer AUGMENTED OFFER…

Documents FORMULATING SERVICE MARKETING STRATEGY FOR EDUCATION SERVICE SECTOR.ppt

PREPARED BY :- ARUN SAVIN JEFFERY SAGAR Introduction  Services marketing is a sub field of marketing, which can be split into the two main areas of goods marketing (which…

Travel MakeMyTrip.com: Case Study and Analysis

1.COMPANY OVERVIEW An online travel service portalFocused on the leisure and small-business traveller coming to IndiaDeep Kalra, CEO of MakeMyTrip (India) Pvt Ltd. (MMT)Objective…

Documents Service Marketing and the Critical Distribution Issue: Old Challenges and New Solutions

Service Marketing and the Critical Distribution Issue: Old Challenges and New Solutions A. Ben Oumlil C. P. Rao ABSTRACT. Service marketing is distinguished from product…