Documents Hierarchy of Effects Model

The Development of the Hierarchy of Effects: An Historical Perspective Thomas E. Barry Just what constitutes advertising effectiveness is often a topic of heated debate.…

Documents 89347776-Project-Report-on-Advertising-Management-Sales-Promotion.doc

ADVERTISING & SALES PROMOTION A PROJECT REPORT Under the guidance Of Ms. Tanu Malik Submitted by JATIN BEDI in partial fulfillment o f the requirement for the award of…