Documents 16-1 © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

© 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin PART IV: CONSUMER DECISION PROCESS CHAPTER 16 ALTERNATIVE EVALUATION AND SELECTION Consumer Behavior In The News⦅

Documents Marketing 334 Consumer Behavior

Marketing 334 Consumer Behavior Chapter 16 Alternative Evaluation and Selection From: Consumer Behavior, 10th ed. By Hawkins, Mothersbaugh and Best Alternative Evaluation…