1. Lesson 15Lesson 15 Market Segmentation,Targeting, and Positioning 2. The STP ProcessThe STP Process• Segmentation is the process of classifying customersinto groups…
Market Segmentation, Targeting for Competitive Advantage What is Market Segmentation? Market segmentation: The act of dividing a market into smaller groups of buyers with…
Market Segmentation S.No. - 2/3 LECTURE TITLE â MARKET SEGMENTATION MODULE â 2 (HEALTHCARE MARKETING AND PATIENTS Â RELATIONS MANAGEMENT 1 Market Segmentation ICRI, Mumbai…
Market Segmentation S.No. - 2/3 LECTURE TITLE â MARKET SEGMENTATION MODULE â 2 (HEALTHCARE MARKETING AND PATIENTS Â RELATIONS MANAGEMENT 1 Market Segmentation ICRI, Mumbai…