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CHAPTER ONE 1. Executive Summary Promotion is one of the core element of marketing mix, in order to stay and will grow with the modern world business activities it need a…

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Documents © 2001 South-Western College Publishing 1 CHAPTER SIX SEGMENTING AND TARGETING MARKETS Prepared by....

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Possible roles in the firmâs management team in the Capstone Simulation Product Manager Product Managers live and breathe their assigned productâ it is their âbaby.â…