1. 1 2. Presentation F Pi FrameworkkWhat we won’t do:won t Teach “Research 101” Teach or discuss analytic techniquesWhat we will do: Identify “pitfalls” that most…
Homework Title / No. : A STUDY ON THE FACTORS AFFECTING THE CONSUMER BUYING BEHAVIOUR REGARDING THE BRANDED APPARELS AMONG THE YOUTH Course Code : MGT801 Course Instructor…
1. MARKET SEGMENTATION 1 A STUDY ON THE CONSUMPTION PATTERN OF THE MARKET SEGMENT IN THE AGE GROUP OF 23 – 25 YEARS AND ITS IMPLICATIONS FOR A MARKETER PURVA VERMAINSTITUTE…
1. MARKET SEGMENTATION 2. Market segment The process of dividing a market into distinct subsets of consumer with common needs or characteristics and selecting one or more…
* Marketing Research Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always…
Slide 1Recent Trends in Research A Presentation to A Publication House By: PQR - IMRB June, 2002 Slide 2 Ground Realities Today Dynamic markets Cluttered brands New media…