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PRICING AND REVENUE MANAGEMENT IN A SUPPLY CHAIN PRICING AND REVENUE MANAGEMENT IN A SUPPLY CHAIN 1 15-2 The Role of Revenue Management in the Supply Chain Revenue management…

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Slide 1 utdallas.edu/~metin 1 Chapter 15: Pricing and the Revenue Management Slide 2 utdallas.edu/~metin 2 Outline u The Role of RM (Revenue Management) in the SCs u RM for…