Documents Chapter 6

1. 6 Market Segmentation, Positioning, and Demand Projection McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc.All rights reserved. 2. Agenda General…

Documents 6-1 B2B 1. Market Segmentation, Targeting, & Positioning 1. Market Segmentation, Targeting, &...

Slide 1 6-1 B2B 1. Market Segmentation, Targeting, & Positioning 1. Market Segmentation, Targeting, & Positioning 2. Demand Projection Slide 2 6-2 General Market…

Documents 6 Market Segmentation, Positioning, and Demand Projection McGraw-Hill/Irwin Copyright © 2005 by The...

Slide 1 6 Market Segmentation, Positioning, and Demand Projection McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 6-2…