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Education The Dictionary of Brand by Marty Neumeier

The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid. Before Google came on the scene, advertising was little more than one-way communication—companies…

Internet Multi-channel mix

Presentation during Inspiration Days of The Reference.

Small Business & Entrepreneurship Guide to online marketing for small business

This presentation was shared during GDaysMandaue on May 10, 2014. The presentation highlights the basic Internet marketing strategies and checklist businesses can do to increase…

Technology Part 4: FutureM: Future Face of Digital Business by David Cancel

Part 4 of FutureM: The Future Face of Digital Business, with guest speaker David Cancel of Performable outlines how to market your organization and define good quality metrics.

Marketing Economist - Advertising and Technology - Special Report

1. SPEC I A L R E P O R T ADVERT I SING AN D T ECHNOLOGY September 13th 2014 Little brother 2. In the modern world of business, it is useless to be a creative, original thinker…

Automotive Consumer Heterogeneity and Paid Search EFFectiveness: A Large Scale Field Experiment

1. Consumer Heterogeneity and Paid Search E↵ectiveness: A Large Scale Field Experiment Thomas Blake⇤ Chris Nosko† Steven Tadelis‡ March 6, 2013§ Abstract Internet…

Technology Experts Question Potential Google Yahoo Deal As Anticompetitive

1. Experts question potential Google/Yahoo! deal as anticompetitive Advertisers and Publishers On Wednesday, the International Advertising Association issued a letter saying…

Business Small business online_marketing_guide

1. The Small BusinessOnline Marketing GuideTips + Advice to Grow YourBusiness Through Online Marketing Why you should be marketing online Case study: How Happy Hound gets…