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Design Scottrade and Understanding the Customer Journey: When Segmentation Isn’t Enough

1. Scottrade and Understanding the CustomerJourney:When Segmentation Isn’t EnoughGina Bhawalkar Assistant Vice President • User Experience & Accessibility •ScottradeLys…

Design Future state journey mapping

Future State Journey Mapping: Strategic Human-Centered Design Future State Journey Mapping: Strategic Human-Centered Design Gina Bhawalkar, Asst. Vice President UX &…