Scope of Rural Marketing What is Rural area? • Government agencies like IRDA (Insurance Regulatory and Development Agency and NCAER (National Council for applied Economic…

A RESEARCH REPORT ON “STUDY OF RURAL MARKETING IN PRESENT SCENARIO IN INDIAN CONTEXT” SUBMITTED BY: Saurabh Kumar (MBA- IVth SEM) Roll No. - 0921570048 SUBMITTED TO:…

Concept of Rural Marketing Rural marketing is now a two-way marketing process. There is inflow of products into rural markets for production or consumption and there is also…

MARKETING STRATEGIES OF AMUL A DISSERTATION PROJECT REPORT ON RURAL MARKETING IN INDIA FOR FMCG COMPANIES Submitted to MAHAMAYA TECHNICAL UNIVERSITY Greater Noida For the…

RESEARCH PROJECT REPORT On Scope of rural marketing for F.M.C.G Company This project report is prepared as a partial fulfillment of the PGDM Program (2012-14) SUBMITTED BY…

Slide 1 Rural Marketing Defining Rural India Organisation Definition Limitations NSSO ( Census) Population density < 400 / Sq Km 75 percent of the male working population…

INSTITUTE OF MANAGEMENT EDUCATION RESEARCH PROJECT REPORT On Scope of rural marketing for F.M.C.G Company PREFACE In its broadest sense project report is necessary to make…