INDUSTRIAL/B2B MARKETING BY R B TANDAN SYLLABUS 1. Nature of B2B Marketing – slide 8 B2B V/S Consumer Marketing Rational approach to B2B The nature of Industrial…
This ppt has all the chapters from Krishna K Havaldar. But we have only Chapters 1,2,3,4,7 Hope this helps ;) CHAPTER 1 IM/1-1/5 THE NATURE OF INDUSTRIAL MARKETING Learning…