Slide 1Chapter 4: Technology and Cost1 Technology and Cost Slide 2 Chapter 4: Technology and Cost2 The Neoclassical View of the Firm Concentrate upon a neoclassical view…
1. Greater attention in business is being given totactics and strategyto achieve competitive advantage.This chapter predicts rival firm behavior as if they were games.Sometimes…
1. Entering Foreign Markets Part II:Business-Level Strategies Global Strategy Mike W. Peng chapter 6 2. Outline Overcoming the liability of foreignness Understanding the…
1. Entering Foreign MarketsPresented byMaxim Simonov 2. Where to Enter?Evaluate:• Political factors• Economic factors• Demographic factors• Purchasing power 3. When…
Slide 1 CORPORATE LEVEL STRATEGIES COOPERATION IS REQUIRED IN COMPETITIVE WORLD AND TODAYS BUSINESS ENVIRONMENT . INTERNATIONALIZATION STRATEGY THESE ARE THE EXPANSION STRATEGIES…
Slide 1 Chapter 12 Entering Foreign Markets Slide 2 Introduction Question: How can firms enter foreign markets? Firms can enter foreign markets through –exporting –licensing…
Slide 1 Chapter 14 Entry Strategy and Strategic Alliances 1 Slide 2 International Market Entry Firms expanding internationally must decide: Which markets to enter When to…